If you’re running Google Ads, you already know this truth: launching campaigns is easy. Getting results is not.

Most budgets don’t disappear because of bad keywords. They leak through broken tracking, slow landing pages, missing privacy policies, or pages that simply aren’t ready for paid traffic.

That’s why we’ve launched Site Scanner inside Add-in Flow — a fast, automated landing page audit for Google Ads that checks 26 critical elements in 10–15 seconds and gives you a clear 0–100 readiness score.

And for Pro and Scale users? We’ve added something even more powerful: a monthly Expert Landing Page Audit — a real, written review from a human specialist.

Let’s break it down.

Why Landing Page Readiness Matters for Google Ads

You can build a campaign structure in minutes. You can generate ad copy with AI. You can launch traffic the same day.

But if your landing page has:

• No conversion tracking

• Broken GCLID handling

• Slow mobile performance

• Missing consent mode

• Weak content relevance

Your campaign data becomes unreliable. Your Quality Score drops. Your cost per click increases. And worst of all — you don’t even know what’s actually working.

In Google’s own documentation, landing page experience is a core part of Quality Score and ad performance (see: https://support.google.com/google-ads/answer/6167122).

So before you spend another dollar on traffic, the real question is:

Is your website actually ready for Google Ads?

Now you can answer that in 15 seconds.

What Is Site Scanner?

Site Scanner is a built-in tool inside Add-in Flow that instantly audits your landing page for Google Ads readiness.

You can find it here:

Dashboard → Quick Tasks → Site Scanner

How it works:

1. Paste your landing page URL

2. Click Scan

3. Wait 10–15 seconds

4. Get a full report with:

   • Overall score (0–100)

   • 26 individual checks

   • Clear recommendations

It’s not just a checklist. It’s a fast diagnosis before you launch traffic.

How Site Scanner Works (Step-by-Step)

Step 1: Enter Your URL

Add the exact landing page you plan to send traffic to — not just your homepage.

Step 2: Click “Scan”

No configuration needed. No integrations required.

Step 3: Automated Analysis (10–15 seconds)

The system runs 26 technical, tracking, and quality checks in the background.

Step 4: Get Your Report

You receive:

• Overall readiness score (0–100)

• Category breakdown

• Clear pass/fail signals

• Actionable improvement suggestions

You instantly see what’s blocking performance.

What Site Scanner Checks (26 Signals Across 4 Categories)

This is where the real value lives.

1️⃣ Critical Checks (Blockers)

These are issues that can damage ad delivery or performance:

• SSL / HTTPS

• HTTP status (200 OK)

• Redirect behavior

• Googlebot accessibility

• Domain consistency

• Indexing visibility

If something fails here, fix it first. These are structural foundations.

2️⃣ Tracking & Conversion Setup

This is the most common failure area.

Site Scanner checks:

• Google Tag Manager (GTM)

• GA4 installation

• Google Ads conversion tag

• Remarketing tag

• Meta Pixel

• Enhanced conversions

• Consent Mode v2 (important for EU traffic)

• GCLID / click ID handling

If conversion tracking isn’t installed correctly, you’re flying blind.

No tracking = no optimization.

3️⃣ Landing Page Quality (Quality Score Factors)

These factors affect CPC and conversion performance:

• Page speed / Core Web Vitals

• Mobile-friendliness

• Title & H1 relevance

• Meta description presence

• Clear CTA and forms

• Click-to-call links

• Structured data

• Privacy policy presence (Google Ads requirement)

• Content depth

• Intrusive popups

This directly impacts:

• Quality Score

• Cost per click

• Conversion rate

A slow or weak page doesn’t just reduce conversions — it makes your ads more expensive.

4️⃣ Advanced Technical Signals

These improve compatibility and scalability:

• Open Graph tags

• Favicon

• JSON-LD schema

• hreflang setup

These aren’t always blockers — but they improve overall marketing infrastructure.

How the Score Is Calculated (0–100)

Each category has weighted importance:

• Critical checks — highest priority

• Tracking & Conversion — very high

• Landing page quality — high

• Advanced — moderate

Here’s how to read your score:

If your score is below 70, focus first on:

1. Critical errors

2. Conversion tag installation

3. Mobile performance

4. Page speed

These usually have the biggest impact.

What to Do If Your Score Is Low (Quick Playbook)

Just press button “How to fix”

or
Here are the 5 most common fixes:

1️⃣ Enable HTTPS

If your page isn’t secure, fix this immediately. Google prefers secure destinations.

2️⃣ Install Conversion Tracking

Make sure:

• Google Ads conversion tag fires correctly

• GA4 events are configured

• GCLID is not lost during redirects

This alone can dramatically improve optimization quality.

3️⃣ Improve Page Speed

Focus on:

• Image compression

• Reducing JS load

• Improving mobile rendering

Better speed often improves conversion rate noticeably.

4️⃣ Add a Privacy Policy

Google Ads requires transparency. Add:

• Privacy policy

• Terms

• Cookie consent (especially for EU traffic)

5️⃣ Optimize for Mobile

Most traffic is mobile.

If your CTA button is hard to tap, you’re losing money.

Who Is Site Scanner For?

Small Business Owners

Quickly verify your landing page before spending money on traffic.

Performance Marketers

Validate tracking. Prevent data loss. Improve Quality Score.

Agencies

Run fast audits before launching client campaigns. Reduce onboarding mistakes.

Plans & Availability

Site Scanner is available across plans with usage limits.

Which Plan Is Right for You?

• Launch — great for starting advertisers

• Pro — ideal for ongoing campaign management

• Scale — built for agencies and multi-account teams

NEW: Expert Landing Page Audit (Pro & Scale)

Automation is powerful.

But sometimes you need a human eye.

Pro and Scale plans now include a monthly Expert Landing Page Audit.

What you get:

• Manual review by a specialist

• Written recommendations

• 5–7 prioritized fixes

• Clear explanation of impact

• Optional discounted implementation support

No calls required. No long contracts.

Just practical, written feedback.

Pro: 1 audit per month
Scale: 5 audits per month

To request:
Submit your URL via support or reply directly with the page you want reviewed.

Important:
Recommendations are guidance only, and results may vary. No guarantees of specific performance outcomes. See our Terms for details.

Frequently Asked Questions

Does Site Scanner cost coins?

No. It’s included within your plan limits.

How fast is the scan?

Usually 10–15 seconds.

Can I scan any URL?

Yes, as long as it’s publicly accessible.

Why does it say “No conversion tag”?

It means the Google Ads conversion script was not detected on the page.

Can I rescan after fixing issues?

Yes. You can scan again to see improvements reflected in your score.

Will Google reject ads because of slow speed?

Not necessarily. But slow pages can affect Quality Score and conversion performance.

Final Thoughts

Most advertisers obsess over keywords.

But real performance starts with infrastructure.

Before you launch traffic, make sure:

• Your tracking works

• Your landing page is optimized

• Your site meets Google Ads requirements

Site Scanner gives you instant clarity.

And if you want expert feedback every month — Pro and Scale include manual audits to help you continuously improve.

👉 Open Quick Tasks → Site Scanner and scan your landing page now.
👉 Upgrade to Pro or Scale for monthly expert reviews.

Don’t send traffic to a page that isn’t ready.